• Marilyn Scott

What In The World Are Boutique Hotels?

Updated: Oct 31, 2021

Have you ever visited a hotel and thought it would be a tad nicer if it were more personal? What about the slightly impersonal touch that might even be out of place for the destination? Most people who travel have the standard hotel experience but would consider trying something new. Well, in that case, a boutique hotel might be just the vacation-style accommodation you need to absorb the local identity.


Boutique hotels represent a smaller property with upscale accommodations and personalized service. Most boutique hotels acquire 10 to 100 rooms to allow a comfortable, intimate experience as an alternative to a regular chain hotel.

These customized hotels offer a specific aesthetic tailored to their location. Guests get an opportunity to feel more in sync with their destination and experience exceptional customer service. The owners can also modify interiors and upgrade different amenities to their liking.


The term “boutique” initially surfaced in the 1980s when a hotel in New York City had been compared to visiting a boutique retail store. For most guests, these unique one-of-a-kind stays are a destination-within-a-destination and contain a subtle ambiance not seen in typical hotel stays. The space is usually very community-oriented, with local neighboring markets and shops adjacent to the hotels.


Who Stays There?

Everyone, regardless of age and demographic, but especially people who express their curiosity through traveling. The guests range from younger generations to older millennials.


What to Expect

Although each property is custom-made to its geographic location, boutique-style properties have a few shared characteristics. Each hotel provides locally inspired food and beverage offerings with architecture that reflects the spirit of each destination. The areas usually convey an eccentric personality and exhibit simple things like the choice of flowers, furniture, designs, and more. These small, personalized changes can transform the whole mood and setting of the themed space.


Bottom Line

Boutique Hotels offer upscale amenities glittered with a customized appeal relative to each area. The intricate details and custom art will leave the guests in awe and enhance their overall stay. The boutique sector is one of the fastest-growing segments in the hotel industry, making travelers come back again and again to relive the unique experience.


Once you’ve fallen in love with the idea of a boutique hotel stay, please schedule a consultation! We’ll discuss your interests and set you up on your way to your first boutique hotel stay!

19 views0 comments

Recent Posts

See All